Pitch Your Startup in 60 seconds

Starting from the 21st of May, we'll be hosting TikTok live sesstions where founders and event organizers can deliver their startup or startup event pitch in just 60 seconds.

You must publish your startup or event at the website  to get selected.

How to craft a killer one-minute startup pitch: 5 key steps

This is a breakdown of the ideal structure to help you deliver a powerful, memorable one-minute pitch—one that gets people interested in what you’re building.

1. The Hook (0–10 seconds)

Grab attention right out of the gate.

• Lead with a surprising stat
• Share a quick, relatable story
• Ask a bold question that makes people think

2. Define the Problem (10–20 seconds) Lay out the pain point your startup addresses.

• Use real-world examples your audience will relate to
• Highlight the scale of the issue with a quick data point
• Make it personal, relevant, and urgent

3. Present Your Solution (20–40 seconds)

Now show them what you’ve built.

• Explain your product or service in plain terms
• Highlight what makes it different or better
• Mention any traction or proof points to build credibility

4. Show the Market Potential (40–50 seconds)

Frame the size and scope of your opportunity.

• Talk about the total addressable market (TAM)
• Point out gaps or inefficiencies your solution tackles
• Give a glimpse of the growth potential

5. Close with Impact (50–60 seconds)

End strong and clear.

• Tell them what you want: investment, partnership, feedback
• Reinforce why your startup is a smart bet
• Leave them with a powerful closing line that sticks