Crafting a Killer One-Minute Startup Pitch: 5 Key Steps

1 month ago - 1 min read

Want to pitch your startup on Startups Launchpad and actually get noticed? Here’s a breakdown of the ideal structure to help you deliver a powerful, memorable one-minute pitch—one that gets people interested in what you’re building.

1. The Hook (0–10 seconds)

Grab attention right out of the gate.

• Lead with a surprising stat
• Share a quick, relatable story
• Ask a bold question that makes people think

2. Define the Problem (10–20 seconds) Lay out the pain point your startup addresses.

 

• Use real-world examples your audience will relate to
• Highlight the scale of the issue with a quick data point
• Make it personal, relevant, and urgent

3. Present Your Solution (20–40 seconds)

Now show them what you’ve built.

• Explain your product or service in plain terms
• Highlight what makes it different or better
• Mention any traction or proof points to build credibility

4. Show the Market Potential (40–50 seconds)

Frame the size and scope of your opportunity.

• Talk about the total addressable market (TAM)
• Point out gaps or inefficiencies your solution tackles
• Give a glimpse of the growth potential

5. Close with Impact (50–60 seconds)

End strong and clear.

• Tell them what you want: investment, partnership, feedback
• Reinforce why your startup is a smart bet
• Leave them with a powerful closing line that sticks

Master these five steps, and you’ll be ready to pitch with clarity, confidence, and impact—right where the next wave of founders and investors meet: Startups Launchpad.