How to Create a Powerful One-Minute Startup Pitch Video at Startups Launchpad

1 month ago - 3 min read

At Startups Launchpad, you can create a one-min pitch video for your startup hosted in Youtube and Tiktok. Once you publish your startup listing at the website, you can attach you video  to your listing. 

In today’s fast-moving world, attention spans are short and inboxes are overflowing. But that doesn’t mean people aren’t open to new opportunities. Founders, investors, and partners are always looking for the next big thing—you just have to capture their attention quickly and clearly.

That’s where video pitches shine.

A strong one-minute video pitch can open doors, spark interest, and get you noticed. But it has to be sharp, authentic, and well-made. Here’s how to craft a video that speaks directly to your audience—whether they’re investors, collaborators, or future customers.

The Core Elements of a Great Pitch

1. Make it Evergreen

Create a pitch that stays relevant. Avoid naming specific companies, dates, or trends that might date your message. Keep the focus on the problem you're solving and how your solution works.

2. Talk to One Person, Not a Crowd

Imagine you're speaking to a friend over coffee. Keep it conversational, relaxed, and engaging. This creates a sense of intimacy—even through a screen.

3. Tell a Story

Structure your pitch with a clear beginning, middle, and end. Highlight the problem, your solution, and why it matters. Be concise, yet compelling.

4. Use Metrics Wisely

Include 1-3 powerful stats or data points to support your story. Just enough to validate your claims—without overwhelming viewers.

5. Show, Don’t Just Tell

Whenever possible, include visuals. Show your product in action, use graphics, or include B-roll footage that supports your message.

6. Open Strong, Close Stronger

Start with a hook that draws people in. End with a memorable takeaway or a clear next step to keep your audience curious.

Getting Camera-Ready

Prioritize Sound Quality

Good audio matters more than high-end visuals. Use an external mic or a lavalier mic, and choose a quiet, echo-free room to record.

Pick the Right Location

Go for a small, quiet space with natural light. Avoid busy or cluttered backgrounds. Sit facing a window if possible.

Use the Rule of Thirds

Frame yourself so your eyes are about a third of the way down from the top of the screen. Keep your face well-lit and centered.

Warm Up First

Loosen up before you hit record. Do a few vocal warmups, facial stretches, or a quick shake-out to relax.

Look Into the Lens

Maintain eye contact with the camera lens—not the screen. This helps build a stronger connection with your viewers.

Production Tips & Tools

Use simple editing software like iMovie or Windows Movie Maker to add titles, background music, and clean cuts.

• Add light music at the start to give your video energy and professionalism.
• Break your pitch into small chunks so you can record and edit easily.
• Add text overlays with your name, company, and role.
• Use a phone tripod or elevate your laptop to eye level for better framing.

Optional But Helpful

• Invest in a basic lav mic for better sound.
• Avoid shaky camera work—mount your phone or camera securely.
• If you’re on a laptop, don’t sit under overhead lights and avoid backlighting.
• Use visuals or product shots whenever you can—they make your pitch far more engaging.

A well-prepared, concise, and visually compelling one-minute video can make all the difference. With a few smart choices and a relaxed, authentic delivery, you’ll be more memorable—and more likely to get that all-important follow-up.